Asaf Goldberg (MBA ’20) started his journey in the real-estate value chain as a Tel Aviv-based architect specialized in residential development. With 7 years of experience in the Construction & Real Estate industry, he has led multimillion dollar construction projects as Bat Yam Municipality’s Public Buildings Department Manager. His passion for parametric design and integrating data and technology into real-estate development made him pursue an MBA at HEC Paris with a specialization in Digital innovation.

Ultimately, his goal is to help owners, developers and builders achieve maximum value in their construction projects by successfully implementing innovative digital solutions and streamlined workflows. 

As a student at the HEC Paris MBA, he served as the Vice President of Communications (marketing, social media and partnerships) for MBAT, and actively participated in the Marketing Club.